Crystal Pepsi

There was no real need for Crystal Pepsi. Despite the shifting tides in the early 90’s marketing towards healthiness and purity, people just didn’t get excited about a clear caffeine-free Pepsi. Not really a surprise- those who were that concerned with the health and color of their beverage probably would not be Pepsi drinkers, to begin with.

How Crystal Pepsi Became the Soda World’s Greatest Fail

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